Friday, July 2, 2010

The Nina, Pinta and Santa Maria

What do these three vessels have in common with the state of social media and the vast ocean between the "Old World" and the "New World"?

There are many parallels to "Old Media" and "New Social Media". Think about the fear, lack of knowledge, the promise of untold riches, the many travels who attempted the journey before and were never heard from again.....victims of monsters or even falling off the ends of the earth.

Who and what type of visionary leader could convince a major institution to go forward? What type of vehicles would they need to brave the journey? What would be the return on their investment? What were the risks if they decided to do nothing?

Think about it....more to come

Kevin

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