Tipping Point

I'm convinced that there is a tipping point that is rapidly approaching where the Scales of Marketing will shift to where digital is more heavily weighted than traditional and social is becoming the heaviest metal on the scale. For those of us who have spent our entire careers in traditional media and marketing there is no choice. Re-invent, re-learn, re-think and re-lead or be re-membered (better than be dis-membered I suppose).